Clutch Names Appalachian Trends as Top Consulting Firm
Consulting is an integral part of businesses. In essence, having an expert analyze and give you objective feedback can be game-changing for your company. Think of consultants as professional troubleshooters that can help you solve your needs and create tailored solutions.
Appalachian Trends is a world-class consulting firm from Pennsylvania. Since being founded in 2018, our team has helped enhance, engage, and attract more audiences to our clients’ businesses. We pride our ability to create marketing material, stand-out services, and unique marketing solutions for the Pittsburgh region.
It is with great honor that we announce that we recently won a Clutch 2021 award for Pennsylvania’s best consulting services firm.
For context, Clutch is a reputable B2B reviews platform that helps firms around the world connect with the solution providers that they need in order to improve effectiveness and increase productivity. The platform is respected within the B2B space for its data-driven content and in-depth market research.
“Appalachian Trends is proud to be an independent, marketing, and media agency in Pennsylvania. Bringing together technology, creativity for business.”
— Appalachian Trends Chief Executive Officer
Thank you, Clutch for this recognition. We can’t wait to see what opportunities this award will bring. We know that we are inspired by this milestone; we want to continue proving our ability to deliver and our integrity as a service provider.
We owe this success to our clients’ support and trust. We would not have received this award without their superb reviews on our Clutch profile.
Want to work with a top-notch consulting firm? Drop us a message and let’s talk about how we can work to help your business.
STILL HAVEN’T CRACKED THE CODE ON SOCIAL MEDIA ADS FOR LOCAL BUSINESS???
I’ve spent hundreds of thousands of dollars on my personal ads over the past few years and even more for my clients, and I’ve learned that the best results come from following a simple, step-by-step checklist.
After teaching hundreds of small business owners & local marketers all over the world how to create and implement effective ad and marketing systems, I’ve realized that the overwhelm and learning curve are what prevent most people from getting started or achieving profitable results.
So I’ve decided to break it all down for you. I’m GIVING away 8+ Ad Checklists in my Facebook Ads Ultimate Jumpstart Pack – for FREE!!! 😱
What will you get in the Jumpstart Pack?
✔️ The Initial Steps Checklist ($47 Value)
✔️ The Audience Targeting Checklist ($47 Value)
✔️ The Ads Manager Checklist ($47 Value)
✔️ The Ad Objectives Checklist ($47 Value)
✔️ The Ad Strategy Checklist ($99 Value)
✔️ The Ad Copy Checklist ($47 Value)
✔️ The Ad Creative Checklist ($47 Value)
✔️ The Offer Creation Checklist ($47 Value)
Based on our average cost per impression this year, are getting:
1.9x the impressions for their spend than Facebook Ads,
6.7x the impressions for their spend than Instagram Ads
14.8x the impressions for their spend than Premium direct
16.9x the impressions for their spend than Google Ads
Don’t wait, start growing your impressions now!
And More… 100% FREE!
Whatever stage you’re in, and whatever your reasons may be for wanting to master your marketing and sales in-house. Set up a call now to get started!
DAY 1: THE SALES PROCESS
Most local businesses don’t understand that they can tailor their sales process around what their prospects need, and what will increase the chances of closing the sale.
DAY 2: THE LEAD SOURCE
We’ll cover what you need to create based on the specific lead source you’re utilizing to make sure that the leads coming in are the highest possible quality with a tailored experience.
DAY 3: THE FOLLOW UP
They say ‘the fortune is in the follow up’ and they’re not wrong – you can get all the leads you want, but if you cant get them to buy, they weren’t worth much in the end.
DAY 4: THE CLOSE
Most business owners, sales people or marketers don’t understand the scripting and closing processes that they can use to turn a lead into a sale, over and over again. On day 4, you’ll learn how!
DAY 5: THE NURTURE
Wether you’re a high-ticket seller or a low-ticket recurring revenue business, their are very specific things that you can do to take your new clients & increase their average purchase value or make sure long-term leads close.
Advertisers try to find the perfect marketing solution that will singularly grow their business. Geofencing is one of the new kids on the block in the digital marketing world. Despite being around for the past 10 years, marketers have not had access to utilizing geofencing for hyperlocal marketing purposes until recently. And it was mainly the larger brands and companies that could afford the required $20,000/month+ spend levels.
The sheer fact that companies can now market to people in precise areas and target users on their mobile devices gives advertisers more marketing reach, more focus with their ad spend, and precise ways to measure their results. Our hope is this gives a comprehensive overview of geofencing, the many uses of it. How to build out the proper geofencing strategy, and companies you can consider for any geofencing marketing needs.
Advertisers can place a digital geofence directly around the building or location you want to target. and begin capturing the mobile device ids of people who walk inside that geofence. You then can serve ads to those individuals while they are there at the location and also for up to 30 days after they leave the geofence. a user does not need to be looking at a mobile app for us to capture their mobile device ID.
They just need to have their phone turned on and their location services turned on to be able to capture their mobile device ID.
Beacons transmit small amounts of data via Bluetooth Low Energy up to 50 -100 meters, and as a result are often used for indoor location technology, although beacons can be used outside as well.
But beacons also have their advantages as well
NEARBY MOBILE PUSH NOTIFICATIONS -Many people like the idea of sending a push notification to people. So, the nearby SMS phenomenon is truly a notification that says to someone they are nearby a particular store and retail location with a message custom-tailored to them. LESS EXPENSIVE THAN GEOFENCING -Beacons are not traditionally too expensive to install and implement.
THE BENEFITS OF GEOFENCING
Many people misperceive geofencing as 1-mile radius targeting or even 1-block targeting. Facebook claims to have a radius targeting solution down to 1 mile, but in our mind that is nota true geofence. A geofence is a virtual fence placed around the precise area or down to the contours of a building, which is what our platform at Propellant Media does. Consider how much more efficient you can get when you are targeting specific buildings and areas for a company versus a 1-mile or 2-mile radius of the location you want to target.
With geofencing, you can build individual virtual fences around particular locations where you know your ideal clients frequently.
Stronger Engagement Possibilities
The upside to geofencing is you are truly getting your message in front of the audience that matters the most to your brand based on their physical activities and the places they go. That campaign is probably one of our strongest campaigns engagement-wise because of the passionate audience and how granularly we got with the campaign. Geofencing does produce higher engagement if you focus on your targeted audience.
Geofencing Does NOT Require Physical Beacons
With geofencing, you only need to know the locations you want to target as well as the creative ads to upload before launching a geofencing.
OA virtual geo-fence is traced around an area where the advertiser wants to target customers visiting another location
When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geofencing campaign.
So not only can you measure foot traffic to your location, you can calculate your percentage increase in foot traffic as a result of people seeing your ads versus those who did not.
Track consumers who saw your ads and then visited your store
With our geofencing technology, we can now track the number of people who saw your ads and then actually visited your storefront. COST IMPLICATIONS OF GEOFENCING it’s important to understand the costs and prices for geofencing because they truly vary across different providers that are offering geofencing solutions. At Propellant Media, we peg ourselves as an ad agency offering enterprise-level solutions to small to midsize companies. An impression is when an Ad via a mobile app or website passes your line of sight or purview … similar to you driving pasta billboard or listening to a radio spot… .those count as impressions.
We typically see wide ranges in CPM charges for static ads that are utilized for geofencing. We’ve seen personal injury attorneys and medical groups perform well with video ads because of how engaging they can be to their target audience. Don’t be shy to mix in both static ads and video ads into your geofencing strategy either. Video may be slightly more expensive, but it will also yield more engagement and a stronger audience to pull into your brand.
Geofencing Marketing Campaign Minimums
Fi require a minimum of $10,000 -$20,000/month, however they do offer the best platform for programmatic display and geofencing with their unstructured data technology.
Charges Based On Number Of Geofences
So if you get people trying to charge for additional geofences, be sure to ask what other concessions you can get if they do plan on charging per geofence.
What Else Am I Getting?
Propellant Media is managed services and we handle all client execution and campaign building for both direct clients and white label geofencing partners.
Geofencing For Attorneys & Lawyers
an ER center, a car dealership, a car repair location, or a towing location after they’ve been in an accident. Attorneys can win with geofencing by thinking about where their potential clients end up after an accident or a particular event in their life. An example is Google Ads, which can be far too expensive for some personal injury attorneys. Whereas geofencing for attorneys, the cost per click can be $5 -$10/click depending on how effective your ad copy is and the locations you’re geofencing.
Geofencing For Medical Practices
We see medical systems, dentists, plastic surgeons, and orthodontists mainly geofencing their competitors as you know those are places where your intent-based clientele are likely to be in the market needing their medical services.
Geofencing For Trade Shows, Conferences & Events
You can geofence Mercedes Benz Superdome in New Orleans during the weekend of the conference. Anybody that goes inside the Superdome, we now have the mobile device I. as well as after they leave the event. Geofencing can be used in a lot of different situations for events whether it be festivals, parades, conferences, sporting events, and stadiums. The sky is the Unit with event targeting.
Retailers, Franchises & Restaurants Using Geofencing
If you’re a boutique clothing store, you could geofence nearby boutiques and also nearby malls while also building a conversion zone around your storefront so you can measure the number of people who saw your ads and then came back to your storefront.
Increase leads and sales with a more credible website. Get this website credibility checklist
Having a professional website can help increase your sales and have a strong credibility in your business and make people trust in you. There are a few ways you can optimize your website to help generate more sales.
1. Keep it simple.
This allows you to focus on one specific action you want your visitors to make, that is, to buy from you. You don’t want them to get distracted by too much stuffs going on in your website.
2. Have attention grabbing header. Make the header big enough to easily read that gives solutions to your audience’s pain points.
3. Capture Email. This will help you to do email marketing for those visitors who actually have shown interest in you and what you offer.
4. Build Trust with Testimonials, Associations, and Case Studies. Things such as testimonials, images of your staff, and case studies about your products or services can go a long way to convince a visitor to choose you.
5. Create content that speaks about your target audience. Writing content specific to certain market segments helps you to draw in different customers, and it gives you the opportunity to express your expertise in their industry.
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Video Production by:
Appalachian Trends Media & Marketing
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The advantages of marketing with Facebook and Instagram
This is Why You Absolutely Need a Facebook Pixel
The advantages of marketing with Facebook and Instagram
If you’re running Facebook ads for your eCommerce store without a Facebook pixel, you’re missing out. Big time.
That’s because a Facebook pixel gives you so many insights about how people are engaging with your ads, including exactly what happens on your site once someone clicks them.
And that info is incredibly powerful when it comes to making sure your hard-earned advertising money is being spent properly.
Hold up, what actually is a Facebook pixel?
A Facebook pixel is a little piece of code that you install into your website. Once you’ve installed it, Facebook starts tracking what people are doing on your store after they land there from your Facebook Ads.
This might not seem like a big deal, but it really is.
That’s because without a pixel, you would only see basic data about your ad – things like how many people saw your ad and how many clicks it got. You’d have no idea if those people stayed on your site, added anything to their cart, or actually bought the stuff they were looking at.
How does a Facebook pixel work?
Facebook pixels use a cookie to track all those actions we just mentioned (and way more).
You’ve probably heard the word cookie before, but if you’re a little fuzzy, here’s a quick recap.
When someone visits your store for the first time, the Facebook pixel sends a cookie (a tiny piece of data) to their web browser (like Chrome or Safari). The cookie basically says to the browser, “Hey, tell me what’s going on over there.”
The browser remembers the cookie whenever that person is on your site.
And voilà, Facebook has all the juicy details to show you inside your Ads Manager.
Why you need a Facebook pixel
If you don’t have a Facebook Pixel, you’re missing out on amazing data like:
• How many sales each ad is raking in, how much you’re paying for each sale, and how much total money you’re making vs. spending on ads • Specific places to make your store’s shopping experience better, based on the exact points that shoppers dropped out of the buying process • A custom audience of everyone who’s already been to your site but didn’t buy anything, so you can retarget them later with your ads • Lookalike audiences that have similar interests and habits to your site’s visitors, which is super helpful for finding more people who love your products
The best part is: the pixel is 100% free. Plus it only takes a few minutes to install.
Basically, if you’re running Facebook Ads, there’s no reason why you should go without it.
How to install a Facebook pixel into your Shopify Store
To make things easy, here are five simple steps to add your Facebook pixel:
Log in to your Shopify dashboard
Click “Online Store” and then click “Preferences”
Find the “Facebook Pixel” section
Now go to your Facebook Ads Manager, click on “Pixels” under Measure and Report and copy the Pixel ID
Paste the Pixel ID into Shopify’s “Facebook Pixel” section and click “Save”
Do a happy dance. Your Facebook pixel is now installed and ready to go.
3 tips for targeting people with the Facebook pixel
• Create a custom audience to reach people who browsed a particular page on your website in the last 30 days. These people have a good chance to convert and bring in sales. • Target Facebook ads to people who have already converted. For example, you could offer buyers a discount on their next purchase. • Design a lookalike audience to reflect the traits of your best customers (for example, demographic information or interests). The Facebook pixel knows who purchased what on your store, and it can use that data to find more Facebook users who share similar characteristics with your visitors.
Enhance your online visibility and draw traffic to your business with a 360 interactive experience.
Get free quote
professional photographer to collect imagery of your busines
Professional photographer to collect imagery of your business
Distinguish your published work and profile with the Street View badge Get access to trusted brand assets and the right to market yourself as a trusted photographer Receive more exposure by being featured in our for-hire index Acquire leads as local businesses request shoots Access to a private forum on Local Guides connect
Enhance your business listing with Street View
Marketing agency in Fayette County, Pennsylvania
Let your customers discover your business by adding photos and a virtual tour to your online presence.
Businesses with search listings are:
94% more likely to be viewed as reputable
More likely to be used than businesses without a listing.
29% more likely to motivate consumers to consider purchasing goods or services from them
When searching for businesses, consumers use mapping products 44% of the time
Listings with photos and a virtual tour are twice as likely to generate interest
On average, 41% of these place searches result in an on-site visit
Add your Street View imagery:
Set up and connect 360 cameras
Capture and publish with the Street View app
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Jumonville Rd. Hopwood, PA 15445
See the virtual Tour of the Cross over looking Uniontown, PA