Introduce your business and what you do there.
I’m the owner of Dennis Alexander Construction, a commercial construction company. We also provide maintenance services.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Appalachian Trends?
We brought in Appalachian Trends to help us scale up and establish our web presence. We already had Facebook, Instagram, and Google accounts, but we weren’t using them to their maximum potential.
What was the scope of their involvement?
Appalachian Trends has helped us maximize our social media usage, giving our accounts a professional touch. They built our website from scratch, rebranded our logo, and have been working on our organic SEO. At the end of each week, they provide statistics and metrics through Slack.
They‘ve also implemented a CRM system and streamlined our Gmail server, our in-house job tracking process, our lead tracking process, and a little bit of our inventory as well.
Basically, they’ve helped us address inefficiencies throughout the company. When we finish with one project, we find another one to focus our efforts on.
What is the team composition?
Zack (Founder) is my main point of contact. I’ve also talked with an intern.
How did you come to work with Appalachian Trends?
We interviewed three different companies before them, but we weren’t satisfied with what they had to offer. We ultimately heard about Appalachian Trends through other local businesses they were working with.
What is the status of this engagement?
We started working together in February 2021, and the engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
It’s staggering how much has been accomplished in the short period of our engagement. We now appear on the top list of contractors in search engine results for Fayette County thanks to the amount of web traffic generated through social media and Google positioning — that’s extremely impressive.
Phone calls, leads, and friend requests have also gone up. One of our social media profiles was brand new, and we currently have almost 400 followers on it.
How did Appalachian Trends perform from a project management standpoint?
For project management, we use Slack, Zoho, QuickBooks, and Chirply. I have daily calls with Zack from 4–5:30 p.m. — I’m giving him as much as he can handle.
What did you find most impressive about them?
The graphic design work is Zack’s most impressive quality. He is an artist first and a web developer second — his graphic art is impressive and eye-catching.
Zack also has a very well-rounded understanding of our business needs. We’re able to bounce ideas off of each other pretty fluidly, and he has the ability to take them and bring them to life. So far, I’m pretty happy.
Are there any areas they could improve?
I’d like to see Zack get a few people under him, so he’d be able to delegate some of the less skill-requiring tasks and continue to do what he’s best at. It’d be good for them to diversify, expand, and increase their outreach.
Any advice for potential customers?
What you put in is what you’ll get out. Some people expect to have their vision translated into reality. My advice to them is to provide as much feedback and to be as engaging with them as you want the end result to be. That’s what I’ve been doing, and it has worked really well.