The advantages of marketing with Facebook and Instagram

This is Why You Absolutely Need a Facebook Pixel

The advantages of marketing with Facebook and Instagram

If you’re running Facebook ads for your eCommerce store without a Facebook pixel, you’re missing out. Big time.

That’s because a Facebook pixel gives you so many insights about how people are engaging with your ads, including exactly what happens on your site once someone clicks them.

And that info is incredibly powerful when it comes to making sure your hard-earned advertising money is being spent properly.

Hold up, what actually is a Facebook pixel?

A Facebook pixel is a little piece of code that you install into your website. Once you’ve installed it, Facebook starts tracking what people are doing on your store after they land there from your Facebook Ads.

This might not seem like a big deal, but it really is.

That’s because without a pixel, you would only see basic data about your ad – things like how many people saw your ad and how many clicks it got. You’d have no idea if those people stayed on your site, added anything to their cart, or actually bought the stuff they were looking at.

How does a Facebook pixel work?

Facebook pixels use a cookie to track all those actions we just mentioned (and way more).

You’ve probably heard the word cookie before, but if you’re a little fuzzy, here’s a quick recap.

When someone visits your store for the first time, the Facebook pixel sends a cookie (a tiny piece of data) to their web browser (like Chrome or Safari). The cookie basically says to the browser, “Hey, tell me what’s going on over there.”

The browser remembers the cookie whenever that person is on your site.

And voilà, Facebook has all the juicy details to show you inside your Ads Manager.

Why you need a Facebook pixel

If you don’t have a Facebook Pixel, you’re missing out on amazing data like:

• How many sales each ad is raking in, how much you’re paying for each sale, and how much total money you’re making vs. spending on ads
• Specific places to make your store’s shopping experience better, based on the exact points that shoppers dropped out of the buying process
• A custom audience of everyone who’s already been to your site but didn’t buy anything, so you can retarget them later with your ads
• Lookalike audiences that have similar interests and habits to your site’s visitors, which is super helpful for finding more people who love your products

The best part is: the pixel is 100% free. Plus it only takes a few minutes to install.

Basically, if you’re running Facebook Ads, there’s no reason why you should go without it.

How to install a Facebook pixel into your Shopify Store

To make things easy, here are five simple steps to add your Facebook pixel:

  1. Log in to your Shopify dashboard
  2. Click “Online Store” and then click “Preferences”
  3. Find the “Facebook Pixel” section
  4. Now go to your Facebook Ads Manager, click on “Pixels” under Measure and Report and copy the Pixel ID
  5. Paste the Pixel ID into Shopify’s “Facebook Pixel” section and click “Save”

Do a happy dance. Your Facebook pixel is now installed and ready to go.

3 tips for targeting people with the Facebook pixel

• Create a custom audience to reach people who browsed a particular page on your website in the last 30 days. These people have a good chance to convert and bring in sales.
• Target Facebook ads to people who have already converted. For example, you could offer buyers a discount on their next purchase.
• Design a lookalike audience to reflect the traits of your best customers (for example, demographic information or interests). The Facebook pixel knows who purchased what on your store, and it can use that data to find more Facebook users who share similar characteristics with your visitors.